Case Study

Sports business website

Score and Change Part of YD Sports Desk

What is Score and Change? offers insightful stories, case studies and analyses to sports business professionals and enthusiasts.

What can you find on

  • Sports Business conferences
  • Sponsorships
  • Sports events
  • (Digital) sports marketing
  • Fan engagement
  • Sports startups

How can help you?

  • Promote your sports business conference – free listing or advertisement
  • Promote your product or company
  • Share your sports business knowledge or opinion

If you would like to learn more about these options, please get in touch.

The story behind

During my studies International Economics and Business Economics at the Erasmus University Rotterdam I wrote for the magazine of the economics faculty. I often chose sports business and economics as focal point of my articles. When I finished my studies I realised that I missed it. So in 2013 I launched Score and Change.

‘Score’ referring to score lines and goals and ‘Change’ to the large sums of money that circulate in sports, often seen as just change. Since our kick-off, the sports market has only continued to grow and innovate. One of the best examples of the change in size is the inflation of transfer sums in football. Yet it is not only the amount of money circulating. More than anything else it is the shift in how we consume sports. has mirrored that change in a way. The blog has become a website, a new look was introduced and partners – both media and advertising – came on to the field. With visitor numbers increasing year on year, we are determined to keep growing and expanding our reach in the sports business community.